Motion

If there’s a simpler way to show something, we show it that way. This is what we aim to achieve when we present ideas using animation.

Animation with a consistent tone

From short social media videos to long YouTube explainers, we use animation in all sorts of different ways. We use pictogram elements and illustrations, and different levels of detail, shadow and highlight depending on the purpose of the animation.


What makes an animation recognisably Ørsted is not a specific style or set of rules, but rather a consistent tone or feeling.


You can get an idea of the range of styles that fit within our brand from the examples below. And you can find inspiration and off-the-shelf elements in the Illustrations page of this guide.