Tone of voice

If our visual identity is how we look and our key messages are what we say, our tone of voice is the way we speak and write.

Say it the right way


Different kinds of language are appropriate for different media and different audiences. But no matter the context, all of Ørsted's communications should be characterised by the same tone of voice.

This tone of voice cannot be separated from our global messages or our visual identity. Like three legs of a stool, what we say, the way we say it, and how we look all support our brand identity.

For more guidance on using the Ørsted tone of voice in particular contexts, download our handy printable guide.

Download messaging overview 

This resource is available to anyone with an Ørsted IT account. If you think you should be able to access it but can’t, please contact Global Branding & Marketing.