A common home
Our tagline evokes ideas of home at every scale, from our houses, neighbourhoods, cities and countries, right up to planet Earth itself.
While home resonates with our stakeholder audiences at many different levels, we want to place the strongest emphasis on Earth as our common home, since our vision is of a world that runs entirely on green energy.
The tagline should be used in contexts where this emphasis is clear. This includes when we use it with our logo, where it can be accompanied by imagery of the planet.
The tagline in written contexts
In written contexts, the tagline can be used to accompany our vision or specific actions that can be taken on climate change. for example.