Data visualisation

Often, the clearest way to communicate complex information is to present it visually.

Giving the user clarity

As with everything we communicate, it is vital that complex data is presented clearly and comprehensibly for the user. Well-designed data visualisations achieve this because visual information is easier and quicker to decode than complicated text and figures.

For example, even a relatively complicated data set can be presented using simple charts where the user can understand the key information at a glance.

We use data visualisations across many different media to present data, support messaging, and provide extra information.

Graphs and charts

These are the simplest and most widely-used types of data visualisation, so it is important that they are presented professionally and on-brand. This task is made simple by using the wide range of templates available in the SlideShopper tool in PowerPoint.


The most important messages can be made to stand out using bolder colours, in contrast to the neutral tones of the Ørsted palette. This helps focus the user’s attention on what matters most.


Even the most simple data visualisations will include some words and figures. Typographic elements like these should always be kept to a minimum, but if they are used well, reflecting a clear information hierarchy, they can help the user understand what they are seeing.


Geographical information can be visualised most clearly with the use of a map. You can find up-to-date versions of the maps most commonly used across the company in the SlideShopper tool in PowerPoint. For maps showing more specific details relating to a particular area, you should contact the relevant market or business unit.


Sometimes we need to tell a story in a more detailed and engaging way. Here, pictograms and illustrations can become part of a data visualisation.

A single style of illustration can be used to tell a simple story, or different styles can be combined to visualise a more complex message.

Download pictograms and other visual elements