Colours

Our colours are inspired by Scandinavia’s natural environment and the palette used by Danish modernist artist Vilhelm Lundstrøm.


Jump to the colour codes

Blue at the core

The two primary colours in the palette are Ørsted Blue and white. These two colours provide a bold, consistent identity in our visual materials. They are the only colours that can be used for our logo


Adding something extra

Where more colours are needed, extra flexibility is offered by Ørsted Aubergine and Ørsted Aqua. Ørsted Red and Ørsted Yellow add further contrast, but these two colours should be used sparingly.


Keep it neutral


There are two neutral tones, Ørsted Warm Grey and Ørsted Cold Grey. These can be used for maps, diagrams and infographics, or as an alternative to white for backgrounds. These are the only two colours in the palette that may be tinted.

The darkest tint of Ørsted Cold Grey is also used as our text colour, instead of black.


Working with our colours

Colour systems and colour values


It is essential that whatever we’re designing, printing or producing, we get the right colour every time. Different colour systems and colour values are used to achieve the same results in different contexts.

For specialist materials like textiles, paints and niche printing methods, please contact Global Design for advice on which colour codes to use.

CMYK Uncoated: 78-23-0-0
CMYK Coated: 73-31-0-0
Pantone Uncoated: 2171 U
Pantone Coated: 2143 C
RGB: 64-153-218
Hex: #4099da
RGB: 255-255-255
Hex: #ffffff
CMYK Uncoated: 60-70-0-25
CMYK Coated: 63-72-13-31
Pantone Uncoated: 7680 U
Pantone Coated: 668 C
RGB: 100-76-118
Hex: #644c76
CMYK Uncoated: 40-0-22-0
CMYK Coated: 44-0-25-0
Pantone Uncoated: 4163 U
Pantone Coated: 4163 C
RGB: 142-205-200
Hex: #8ecdc8
CMYK Uncoated: 0-10-65-0
CMYK Coated: 0-14-62-0
Pantone Uncoated: 127 U
Pantone Coated: 1215 C
RGB: 253-215-121
Hex: #fdd779
CMYK Uncoated: 0-80-55-0
CMYK Coated: 0-88-58-0
Pantone Uncoated: 199 U
Pantone Coated: 198 C
RGB: 232-87-87
Hex: #e85757
CMYK Uncoated: 40-0-0-75
CMYK Coated: 25-0-0-75
Pantone Uncoated: 4196 U
Pantone Coated: 431 C
RGB: 59 -73-86
Hex: #3b4956
CMYK Uncoated: 25- 24- 25- 2
CMYK Coated: 26 -25-27-2
Pantone Uncoated: Warm Grey 3 U
Pantone Coated: Warm Grey 4 C
RGB: 182-173-165
Hex: #b7ada5