Global brand & communication strategy
Our brand and communications are guided by our company’s long-term strategic objectives.
One brand, focused on climate action
Our global brand and communication strategy takes Ørsted’s business strategy and objectives as its point of departure. It identifies the stakeholder audiences we want to engage, the way we want to position our brand as a global leader in climate action, and the engagement programmes through which we intend to do this.
The strategy is global, but it comes into reality at the local level. It’s a resource for all of us, unifying our branding and communications activities under our shared vision of creating a world that runs entirely on green energy.